Use That Sheet Music A Little Longer With Big Red

I just happened upon this today. Not sure how long it’s been around for, but it sure got my attention.

I rarely see new commercials reference old unrelated campaigns so openly. Does this mean AT&T’s gonna channel old IBM ads and call themselves “Big Blue”?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.