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Dan Goldgeier

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Content Rules Takes A Look At A Strange Word And A New World

When you think about it, "content" is a really awful word. In the context that it's used these days, the word sounds so useless--as if content were an amorphous blob to clog the Intertubes. Coming along to make sense of this is Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C. C. Chapman. Handley and Chapman …

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Jeff Goodby Goes On A PR Offensive For His Client

If you're a regular reader of The Huffington Post, as I am, then you've noticed that it's become a favorite destination of advertising and PR execs to promote...well, whatever they want to promote, usually their industry or themselves. Jeff Goodby takes a slightly different tack, in a post called, "Wish Us Luck: We Are Chevy's Advertising Agency" In the week before our first work was released, the Detroit Free Press …

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How Holding Companies Are Holding Their Own

Ad agency holding companies -- Publicis, WPP, Omnicom and IPG -- are always being criticized and ridiculed for being outdated in the new world of advertising. BusinessWeek takes an in-depth look at how they're doing. All of the big agencies are working on multiple fronts to integrate their technology teams more deeply into every aspect of the creative process. The days of digital silos inside agencies are long gone. …

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Get Social: The Dragonfly Effect and Social Nation Show You How

Two new books shed more light on the practical uses of Social Media for businesses and causes. And to how how nuanced social media is, these two books come at the subject from quite different viewpoints. Social media has proven to be a catalyst for change in a lot of cases. In The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, authors Jennifer Aaker and Andy Smith …

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The Mad Men Pushed Ping-Pong

I work in an office where we don't have lots of crazy creative things you'd find in some agencies. But we do have a ping-pong table. Seems that's a bit of a tradition, ginned up by old-school advertising in the post World War II era. Slate Magazine takes a closer look: How were thousands persuaded to transform their lives from the densely packed community of the urban setting into a private world of conformity and …

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Buy My Book: View From The Cheap Seats

This week marks the 150th column I've written for TalentZoo.com. I've received countless emails and comments of praise, and I've managed to piss off the AAAA, Sarah Palin fans, and the SMU faculty, among others. But mostly, it's been fun and cathartic. Now AdPulp readers can own a compilation of columns in a hardcover copy of View From The Cheap Seats: A broader look at advertising, marketing, branding, global …

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