Adpulp
Advertising News and Know-How
I think there's a horse race involved somewhere, but that's not what draws people to the infield at the Preakness. In the new spot by Elevation and Skylab-B, the Preakness Infieldfest party 2011 promises to be epic, courtesy of Kegasus: You can find out more at TheInfieldFest.com. You can also follow Kegasus on Twitter. …
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Give a shout-out to our fearless editor on this, the anniversary of his emergence into the world. Happy birthday, big man. …
There’s an old saying that goes something like, “Everyone is given a box of crayons in Kindergarten.” So what happens to the sense of creativity we all start out with? Can we get it back? How can we teach it? Sir Ken Robinson is a highly noted Professor and lecturer on education, creativity, and human resources. In his new book Out of Our Minds: Learning to be Creative, he attempts to answer many of those …
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As if corporations didn’t have enough on their minds trying to stay lean, mean, and profitable in these times, authors Jay Baer and Amber Naslund offer a roadmap for business transformation in The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. From corporate culture, to changing hiring practices to embracing social media as a means of customer outreach, Baer and Naslund do a …
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So, did Groupon place too much trust in Crispin, like its' CEO claimed? And did they turn off the part of the brain where the decision-making should've been? Yeah, I don't buy it. But what does it say about the state of trust between agencies and clients? Most of us truly believe in the work we present to our clients. We’re often driven by the belief that our solution is the correct one; it’ll work and make …
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Few people who write with a journalistic take on the ad business are as provocative as Jim Edwards. And commenting on Burger King's decision to split with Crispin Porter + Bogusky, he aims straight for Alex Bogusky after tracing the timeline of agency and client changes: And while Bogusky was once hailed as a creative genius who grew a small Miami ad shop into a global presence, he now looks like a destructive …
Some big news happening today at my agency, Partners + Napier. We're now part of Project Worldwide, a recently formed holding company that's looking to put together agencies and marketing firms from multiple disciplines to focus more on consumer engagement at all levels. The New York Times has more: The holding company is Project WorldWide in Auburn Hills, Mich., which was formed in October with a nucleus that …
Sorry for the headline. I would've been a multiple Gold Pencil winner back in the 80's with chestnuts like that one. But yeah, if you've got a cushy voiceover gig for a company that does most of its business in Japan, don't send insensitive Tweets about the earthquake. From The Atlanta Journal-Constitution: The Columbus, Ga.-based company has parted ways with comedian Gilbert Gottfried after his series of …
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