Adpulp
Advertising News and Know-How
Since I just moved to Seattle, my girlfriend and I bought actual hard copy editions of the Seattle Times on the off-chance there'd be some coupons or sales we could know about to get the bric-a-bric we need for our home. Turned out, there wasn't much in there, making printed papers even less relevant to us. Now, newspapers are aiming to keep their coupons as they shift online. A new partnership between the AP and …
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There are plenty of ad schools, internships and other resources available to students looking to get some training and experience in advertising and marketing. The further along you get in your career, though, the less there seems to be unless you pursue and MBA program or seek out traditional venues for presentation training or software program-specific courses. And frankly, most agencies don't have the money, …
Continue Reading about Can Swim Fill The Ad Industry’s Training Gap? →
To promote the new movie Contagion, agency Lowe Roche in Toronto created billboards made from real live bacteria. See how they did it: The Montreal Gazette has more: "We wanted to create an organic execution that people could fall in love with," said Anthony Ganjou, founder of U.K.-based CURB media, an agency specializing in natural and sustainable media whose previous creations include billboards made out …
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It's college football season, and in the South, it's a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime. A group of University of Georgia alumni calling themselves "The Bulldog Collective" set out to create a better spot, and called upon Athens' favorite sons, R.E.M., to contribute. Below is the result: Historically, people line up to …
Continue Reading about R.E.M. Gives A Little Back To The Hometown School →
With all the fracas over health care costs in America, here's a startling statistic: advertising spending by hospitals, clinics and medical centers rose 20.4 percent, to $717.2 million, in the first 6 months of this year alone compared to the same period last year. The New York Times looks at some campaigns around the country, including this print ad from Seattle agency Frank Unlimited for its client, Everett …
Continue Reading about Should Hospitals Be Spending Lots Of Money On Advertising? →
It's hard to believe, but claims of "false advertising" tend to not get much attention. But a lawsuit over calling High Fructose Corn Syrup "Corn Sugar" is being mounted, and the stakes are high. From a Press Release by The Sugar Association: A coalition of sugar farmers' cooperatives and other producers, including C&H Sugar Company, have accused the producers of High Fructose Corn Syrup of what amounts to food …
Continue Reading about A Lawsuit Over HFCS Might Be Sweet For the Victors →
As David mentioned the other day, I have left my native Atlanta for a move to the Emerald City. As of yesterday, I am now a resident of Seattle. Of all the changes and transitions I've made in my life, this one could be the biggest. That's because I have accompanied my girlfriend Valerie out here as she begins an awesome new job with a small computer company in Redmond. Which means I've given up my job as a …
Continue Reading about Dan, Now Coming To You From Seattle →
From the opening horse sequence, I was hoping for a spoof of "Blazing Saddles," but this ad for GOP Presidential Candidate Herman Cain is just bizarre. We get a Western sequence, then the Nick Searcy, the main actor, breaks character and talks to the camera to make an endorsement of Cain. It's a long way to go to get to the main point of the ad, which is that Cain is "real" and doesn't use empty phrases the …
Continue Reading about Herman Cain’s Bizarro Faux Western Movie Ad →
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