Adpulp
Advertising News and Know-How
I'm kinda amazed Mick Fleetwood remembers anything, but in this video, sponsored by Cabo Wabo Tequila, the Fleetwood Mac co-founder shares a drink and a memory with NYC-based artist Nicole Atkins. Creative agency Exposure created this video for the tequila brand. It's the first part of the brand's "Off The Record" video series, which will feature rock legends teaming with up-and-coming talent. It'll only …
Continue Reading about When The Cabo Wabo Tequila Starts Flowing, So Do The Stories →
This article in Ad Age suggests that by volume, beer sales will be down almost 2% this year. And if like me, you've ever worked on a beverage client, you know that's a seismic downward shift. As of late, big beer brands -- which used to be known for buzzworthy ads -- are having a hard time breaking through on their own. Distributors interviewed at random at the conference seemed particularly frustrated about …
It was a beautiful fall day here in Seattle this past Saturday. And even though I was going to meet someone 8 blocks away, I made a point of going to the Occupy Seattle protest to see what it was all about. And even though I'm more sympathetic than not to many of the issues the protesters are talking about, it still took an extra internal push for me to actually walk down there. Such is the nature of our behavior …
Continue Reading about Are We Perfectly Content To Occupy Our Laptops? →
News today, and not really unexpected, is that Michael Wolff is being replaced as Adweek editor. The Huffington Post has more: Wolff's departure caps a short, rather rocky tenure at the trade magazine. In 2009, Prometheus announced the merging of Adweek, Brandweek and Mediaweek as one publication under Wolff's guidance. In April 2011, Adweek relaunched the magazine. According to the Wall Street Journal, Wolff …
Continue Reading about So What’s Next For Adweek, Other Than A New Editor? →
One of the most startling differences in the media landscape between where I moved from (Atlanta) and where I am now (Seattle) is that in the alternative weekly magazines, ads for medical marijuana dispensaries are quite prominent. If the feds have their way, that may not last. SignOnSanDiego has more: San Diego’s U.S. attorney, Laura E. Duffy, said marijuana advertising is the area she’s “going to be moving …
Continue Reading about Feds Don’t See The Need For Weed — Or The Ads For It →
A new ad campaign on behalf of Stepping Stone Nova Scotia draws attention to the plight of sex workers. On a blog called Sociological Images, Margo DeMello, a cultural anthropologist, offers her perspective on the campaign: I love the motivation behind the ads, and they do make me smile. I hope they have the effect that Stepping Stone intends—making people think of prostitutes as people, not trash. But …
Continue Reading about The Oldest Profession Gets A New Ad Campaign →
Playing off the Republican Presidential candidate's plan to reform the current tax code*, we get a new nine dollar sale from ultra low-cost carrier, Spirit Airlines. Capitalizing on recent events and catchphrases is nothing new for Spirit. *9-9-9 refers to Cain's proposed 9% tax on corporate profits; a personal flat tax of 9%; and a national sales tax of 9% …
Continue Reading about Spirit Airlines Captures Some Of Herman Cain’s Spirit →
Writing in The Huffington Post, Sal Candela, Director of Mobile for PHD Media, asks why the mobile ad space is so underutilized: Mobile is different. Mobile can ask a consumer to do something -- touch it, tap it, say something, watch something. But most importantly it can react based upon that person's response. For example, we can ask people to tap a button in an ad and then bring them to a map of all the retail …
Continue Reading about Mobile Advertising Needs To Get Moving →
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