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Advertising News and Know-How
Some days I really think I live in an echo chamber. Because I saw this article by HUGE CEO Aaron Shapiro tweeted and posted many times today. Entitled "Why Digital Talent Doesn't Want To Work At Your Company," Shapiro makes many strong points. His conclusion: You need them more than they need you. Demand for their services is so high, they can afford to be finicky. If they don’t like where they’re working, …
Continue Reading about Digital Talent Needs More Than A Job. But All Talent Does. →
Courtesy of a few Creative Circus students comes Creative Recharge, a site designed for industry folks to get the creative juices flowing when they're stuck. It's part self-promotion, part improv, and all just weirdness for fun's sake. Hey, we all get a little drained sometimes, right? Not sure about the guys on the site, but the copywriter, Deanna Director (also part of the GradMen effort) has just landed a …
Continue Reading about Creative Recharge Is Your Jolt Of Bizarro For the Day →
If you believe your credit card purchases can't be used for targeted ads towards you, think again. According to the Wall Street Journal, credit card companies are already pursuing it: The technology is still evolving. According to ad executives briefed on some of the ideas, a holy grail would be to show, for instance, a weight-loss ad to a person who just swiped their card at a fast-food chain—then track whether …
Continue Reading about Think Twice Before You Put That Vibrator On Your Visa Card →
Look, I'm sympathetic to the cause, but I've noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one ad that shows an illustration of a woman reading a print newspaper at a table. “Know what the …
Continue Reading about Smart May Be The New Sexy But Sex Appeal Can’t Save Newspapers →
I'm not quite sure what to make of this. Writing in the Guardian, columnist George Monbiot laments the necessary evil that is advertising: Some adverts appear to promote intrinsic values, associating their products with family life and strong communities. But they also create the impression that these values can be purchased, which demeans and undermines them. Even love is commingled with material aspiration, and …
Continue Reading about Across The Pond, Advertising Isn’t Water. It’s Poison. →
He wasn't very famous in his own time, but San Francisco adman Howard Luck Gossage has acheieved cult status. A compilation of his writing and other thoughts about him called The Book of Gossage is required reading for young creatives. Now, British filmmaker Ashley Pollak, Creative Director at Etio, is working to complete a documentary about Gossage, entitled The Socrates of San Francisco: Howard Luck Gossage. …
Continue Reading about Help The Howard Gossage Documentary Get To The Finish Line →
Over at the The Atlantic, they're rolling out a week-long look at the future of marketing. While no one has a crystal ball to determine the future of the business, the Atlantic does have some good writers, so it'll be interesting to see where they take this. But here's the analogy that caught my eye, courtesy of Atlantic senior editor Derek Thompson: In media, advertising is water. It's the thing for-profit …
Continue Reading about Advertising Is Water. Now, That’s A New Analogy To Me. →
You might think TV or radio advertising is dead, but the cash is flowing to those media from political operatives. Only we don't know who's behind the messaging. What we do know is that anonymous groups are using cash to target politicians, even if it's early in the election cycle. Bloomberg Businessweek has more: .Spending reported to the FEC by independent committees rose four-fold to $305 million during the …
Continue Reading about For Political Attack Ads, Anonymous Cash Is Flowing And Sparks Are Flying →
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