Adpulp

Advertising News and Know-How

You are here: Home / Archives for Dan Goldgeier

Dan Goldgeier

By

New Jersey Mayor Says “No Me Gusta” Spanish Language Ads

From The Newark Star-Ledger: The mayor of a small Bergen County town is calling for a McDonald's boycott if the fast-food chain does not take down a Spanish-language billboard advertising iced coffee. Bogota Mayor Steve Lonegan said the advertisement is "offensive" and "divisive" because it sends a message that Hispanic immigrants do not need to learn English. "The true things that bind us together as neighbors and …

Continue Reading about New Jersey Mayor Says “No Me Gusta” Spanish Language Ads →

By

Is the Ad Industry Ready For Nielsen Ratings For TV Commercials?

Ad Age takes a closer look at changes that are coming to TV ad spending: Come November, Nielsen Media Research will begin delivering average commercial ratings per program with measurements backdated to the start of the season. The figures will be in a format buyers can crunch much more simply than the minute-by-minute data available through Nielsen systems. "Agencies and clients have charged us with proving that …

Continue Reading about Is the Ad Industry Ready For Nielsen Ratings For TV Commercials? →

By

Living A Virtual Life

In today's New York Times, (you may need to register to see this), Theodora Stites writes about the vast array of online social networks she belongs to. I log on to my Friendster, Facebook, MySpace and Nerve accounts to make sure the mail bars are rising with new friend requests, messages and testimonials. I am obsessed with testimonials and solicit them incessantly. They are the ultimate social currency, public …

Continue Reading about Living A Virtual Life →

By

Crispin, The Book: Coming Soon To Every Mediocre Agency CEO’s Desk

Back when Cole & Weber was on a hot streak, I interviewed at an agency whose CEO said, "We want to be the next Cole & Weber." Of course, he had no idea what that meant or what it would take to make that a reality. So you can bet that when Warren Berger's book Hoopla: A Book about Crispin, Porter & Bogusky hits the streets in September, folks running mediocre agencies across the land will rush to get a copy and tell …

Continue Reading about Crispin, The Book: Coming Soon To Every Mediocre Agency CEO’s Desk →

By

Here’s A Great USP For Waterfront Property: No Hurricanes!

Over at BusinessWeek's Hot Property blog, Peter Coy tells of Liberty Harbor, a residential community being built in Brunswick, GA. Brunswick is on the coast, but to make the community really appealing, here are a few of the marketing pitches: "Because it sits nearly 100 miles from the Gulf Stream, Brunswick is in a geographical sweet spot that is protected from the hurricanes that have affected so many coastal areas …

Continue Reading about Here’s A Great USP For Waterfront Property: No Hurricanes! →

By

Wal-Mart Review Pits Brother Against Brother (Or Sister Against Sister)

Over at Adweek they've printed the 10 finalists in the Wal-Mart review, said to be worth approximately $570 in billings per year. In addition to the two incumbents, GSD&M and Bernstein-Rein, the others include...are you ready for this? WPP Group's Ogilvy & Mather and JWT, both in New York; Publicis Groupe's Publicis and Saatchi & Saatchi, both in New York, and Leo Burnett in Chicago; and Interpublic Group's Draft FCB …

Continue Reading about Wal-Mart Review Pits Brother Against Brother (Or Sister Against Sister) →

By

Want To Be The Chief Creative Officer Of A Newspaper?

From Ad Age: In a bold stroke that will be watched closely by the ailing industry to see if he can lead advertisers to rethink how they use newspapers, Brian P. Tierney, best known for running one of Philadelphia's leading public-relations and ad agencies, is in the market for a chief creative officer for his newly purchased Philadelphia Inquirer and Daily News. The job -- believed to be the first such position in …

Continue Reading about Want To Be The Chief Creative Officer Of A Newspaper? →

By

This Land Was Hand-Crafted For You And Me

AdPulp has readers around the world, so forgive me if this comes across a little too insider-American, but July 4th is our Independence day. And it occurred to me that nothing's more American than advertising. We live in a land where anybody can stand in front of a camera dressed up like George Washington, cherry tree in the background and say, “I cannot tell a lie. I’m chopping prices on all sofas and loveseats in …

Continue Reading about This Land Was Hand-Crafted For You And Me →