So if an agency monolith like Publicis can outsource production work in the new world-new media-order, what about the rest of the creative jobs in advertising? At some point, when marketers ultimately look at the efficiencies they’ve achieved with third-world interactive servants, they may decide to that the writing and the art direction doesn’t matter so much as long as they’re mashed up quickly. The best and …
‘Tis The Season For Ironic Endorsements
Today's Yahoo! home page prominently features an ad for American Express starring Tina Fey. I'd say she's got one less thing to worry about, given that's she raking in some nice endorsement cash while she and other, more starving WGA writers are on strike. …
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Medical Device Advertising: It’s Stenterrific!
If you're sick and tired of pharmaceutical ads on TV, wait 'til you get a load of the next trend: marketing medical devices directly to consumers. From The New York Times: The Cypher television spot might be mystifyingly vague to viewers who have never heard of stents, which are implanted in blood vessels to prop them open after blockages have been cleared. Cypher was designed for the vital network of arteries that …
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Sometimes You’re Just Trying To Slip One Past The Client…
Like some bored copywriter did with this Spirit Airlines e-mail blast. I laughed. Anyone ever try to pull something like this on an unsuspecting client? …
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Publicis Gets Its PR On
This month's Fast Company has quite the puff piece on Publicis and its assorted ventures, including Digitas, Droga5, and how it's all coming together. Here's a choice nugget you may not have known about Digitas and its CEO, David Kenny: Kenny has focused on transformative, systemwide initiatives since arriving at Publicis. In May, he rolled out a digital production company called Prodigious Worldwide, which uses …
Anomaly Loses A Client, But What About The Products?
Although I'm very fuzzy on how the compensation models are set up, I've been intrigued by agencies like Anomaly that have pursued other means of revenue than writing ads. This story in Adweek mentions that Anomaly has lost Virgin America, but because of the unusual business arrangement, things sound complicated: Virgin America's split with the incumbent will take effect in January, said Jason DeLand, a partner at …
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Facebook Does An About Face On Social Ads
Well, that was fast. Just three weeks in to the glorious future of advertsing as reinvented by Facebook, the soc net is stepping off. Adweek frames the situation. Under mounting pressure from consumer privacy groups and its own community, Facebook has moved to scale back its plans to publish accounts of its users' purchases and other commercial activity. As of late Thursday, Facebook users must now proactively …
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Army Strong, Offer Stronger
If you think your client's product is a tough sell, try selling the Army in the fifth year of a war. Today's Wall Street Journal looks at the new approaches the Army is taking--appealing to Mom and Dad in order to sign up Junior: The Army has been enlisting youths for decades by promising them money for college. Starting in January, it will try out a different sort of pitch in selected cities: offering up to $40,000 …
