I was clicking through the channels of nothing on last night, when I paused for a moment on MSNBC’s Ed Show. Host of the show, Ed Schultz, predicted that Minnesota Congresswoman and Republican presidential hopeful Michele Bachmann would win Iowa, which is a big step, like New Hampshire, toward the nomination.
Her web site says, “Michele Bachmann is a principled reformer who holds an unwavering commitment to the conservative values that helped her succeed as a small business owner, a U.S. tax attorney, a state and federal lawmaker, and a wife and mother.” It’s the get to know me pitch.
Now, let’s see what her first TV ad in Iowa is saying:
I can see where Schultz is coming from. Bachmann looks good on TV, and that’s what it takes.
Hat Tip: Ad Age
“Bachmann looks good on TV, and that’s what it takes.”
For the sake of our country, let’s hope that’s not all it takes. And that isn’t a comment or a dig on Bachmann, just a general thought on politicians in this media-crazy age.
A pretty TV face is not all it takes. It also takes the ability to raise close to a billion dollars, which means no matter who wins, they’re forever indebted to the corporate interests who put them in office.
You need a pretty TV face to raise that money too. That’s probably another reason why your AdPulp Journalism Fund hasn’t raked in much loot. Bwaahaaa! Just kidding.
That crack’s gonna cost you, Jive. At least a fifty. You know where to put it.
Very true.