Attractive, Wholesome And Daffy: Bachmann Looks Like A Winner

I was clicking through the channels of nothing on last night, when I paused for a moment on MSNBC’s Ed Show. Host of the show, Ed Schultz, predicted that Minnesota Congresswoman and Republican presidential hopeful Michele Bachmann would win Iowa, which is a big step, like New Hampshire, toward the nomination.

Her web site says, “Michele Bachmann is a principled reformer who holds an unwavering commitment to the conservative values that helped her succeed as a small business owner, a U.S. tax attorney, a state and federal lawmaker, and a wife and mother.” It’s the get to know me pitch.

Now, let’s see what her first TV ad in Iowa is saying:

I can see where Schultz is coming from. Bachmann looks good on TV, and that’s what it takes.

Hat Tip: Ad Age

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.