Adpulp

Advertising News and Know-How

You are here: Home / Uncategorized / Arnold Deploys Hyperlocal TV To Promote Newman’s Own Organic Coffee at McDonald’s

By

Arnold Deploys Hyperlocal TV To Promote Newman’s Own Organic Coffee at McDonald’s


Chris Edwards, executive vice president and group creative director at Arnold Worldwide, said, “The whole idea behind the quiz is: ‘Are you New England enough for this coffee?’ If you are from New England, you will get these references.”
[via Boston Globe]

Discover more from Adpulp

Subscribe to get the latest posts sent to your email.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

Reader Interactions

Comments

  1. LairBob says

    Yeah, well…I grew up in NE, and I think some of the jokes are humorous, but to me this is typical of one of those lazy, clever ideas with a _huge_ creative flaw in the premise. Why is some guy basically quizzing his good buddy on whether or not they grew up together? The whole setup is sloppy and forced, and that just makes it all hard to swallow.