David Armano, VP of Experience Design with Critical Mass, writing in Adweek says, “Many advertisers aren’t focused on building the digital applications that people want to use; they’re focused on somehow cramming marketing into them.”
Armano’s way out of the forest:
1) Usefulness.
2) Utility.
3) Ubiquity.
He calls them the “Three U’s of Advertising in the Application Economy.”
