So, there’s no degree needed to get into advertising. No certification. So what should advertising’s new professionals need to know?
Four-year colleges and universities do practically nothing to prepare students for a career in advertising, particularly as a creative. Most of the professors at these schools have little in the way of relevant, recent industry experience, nor do they provide much insight into how today’s ad agencies work on a day-to-day basis.
If you come out of college with a degree in advertising, odds are you could land a gig as a junior media planner or account coordinator. But no one, in any discipline of the ad business, receives any formal on-the-job training these days.
Despite the precarious economy, there are still plenty of people who want to go into advertising. There’s no stopping them, and there’s no required degree or certification. While that’s little comfort to the experienced people looking for any way to hold on to their jobs and advance their careers, the juniors need help.
It’s the subject of my new column on TalentZoo.com, which will on their home page tomorrow, but you can read now by clicking on the link.
