Are You Ready To Be “Captured By The Country”?

Direct and director Matilda Brown of The Colony recently completed three new spots for New South Wales Tourism.

The whimsically styled commercials feature two young actresses having unforgettable adventures in New South Wales. I don’t know if romance was the original intent here, but the end result looks a lot like a love affair.

Using the slogan “Captured by the Country,” the advertisements strive to appeal to a youthful market and encourage young Australians to explore their own backyard.

The soundtrack, “Gimme Sympathy” by Metric, also has a starring role in this campaign.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.