All agencies want to be Agency of Record. Just like all agencies want to be a partner, not a vendor. All agencies need to get over it.
According to Adweek, Old Navy, which used to do some great advertising in-house, is over it.
“We’ve changed our model,” Jonathan Finn from Old Navy said. “We’re looking at our business from a long-term perspective. Our creative needs are complex and they’re evolving. Interactive, print partnerships and PR
