AOR Is So Last Century

All agencies want to be Agency of Record. Just like all agencies want to be a partner, not a vendor. All agencies need to get over it.
According to Adweek, Old Navy, which used to do some great advertising in-house, is over it.
“We’ve changed our model,” Jonathan Finn from Old Navy said. “We’re looking at our business from a long-term perspective. Our creative needs are complex and they’re evolving. Interactive, print partnerships and PR

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.