Adweek reports that catalog powerhouse, L.L. Bean, is moving its account from five-year incumbent, Martin Williams.
The Omnicom Group shop in Minneapolis confirmed it will no longer work on the business. “We’re disappointed because the work is producing outstanding results,” said Steve Collins, agency CEO, in a statement. “In 2004, Bean had its second consecutive year of record sales and new customer acquisition was the largest ever, so it’s strange to hear them say they want to move in a different direction.”
Beyond that, the shop offered no explanation for the split, and the client in Freeport, Maine, did not immediately return calls.
The company spent $20 million on advertising last year, but only $400,000 through the first quarter of this year, according to Nielsen Monitor-Plus.