An Invitation, Across the Nation

It’s not like 20-somethings need encouragement to point a web cam at themselves while dancing in their dorm rooms–a tour of YouTube will reveal thousands of such videos. So, it wasn’t much of a leap for Minneapolis-based Periscope and their client, Jockey International, to come up with a dance-off contest at jockeyunderwars.com that carries a $5,000 prize.
What is surprising is the following endorsement from a member of the media.

I know there’s no such thing as TV news anymore, but damn.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.