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Americans Have Lost Their Voice; Citi Exploits Said Weakness for Financial Gain

Do you feel that people around you are polite, but in a weirdly dismissive way?

It’s okay, we all do.

https://youtu.be/7wHQ7Jfg53A

https://youtu.be/ZP_uwhwxDhY

I don’t know that viewers of this campaign will trust Citi to say what they mean, and do what they say. Nevertheless, I do like the campaign as it taps the right vein, connecting basic human insights with brand value.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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