“Amateur Spot” To Air In 2.4 Million Dollar Slot

Dorito’s Crash The Superbowl promotion is one of a growing number of Consumer Generated Content campaigns currently underway.

Kristin Dehnert, the consumer who generated the content above says, “I’m a Location Manager and Scout for commercials as my paid day job but my true passion is writing and directing. My dream is to make directing commercials and feature films my new day job.”
Which leads me to my point—”make your own commercial” ideas are generally not about hearing from the consumer, rather they’re about seeing work from aspiring creatives.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.