AirTran Absent From Back Room Deal

USA Today reports that Southwest Airlines sees ATA’s loss as their gain. AdPulp reported earlier in the week that AirTran would assume ATA’s gates at Midway for 87.5 million, subject to approval. Now the city of Chicago, says the gates are not ATA’s to sell, but the city’s.
Southwest, the nation’s fourth biggest carrier is already number one at Midway, with 19 gates and 45% of passenger traffic.
As the city managers decide which airline is fairest, I suspect Herb Kelleher, Southwest’s CEO, has a reserve of fine Cuban cigars ready for just these sort of occasions. Hey, it’s about the love. It’s right there in the logo, or lovemark, some migth call it.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.