If you believe the dinosaur speak on Henderson Advertising’s site, the Greenville, SC agency was the first big time shop in the Southeast. Founded in 1946 by Jim Henderson, the shop grew to 120 employees and $100 million in billings by 1986, the year its founder retired. In 1980, Henderson was named “Agency of the Year” by Adweek, a distinction no agency outside New York nor Chicago had ever earned.
Given that advertising people have notoriously short attention spans, it would be fair to ask, “Great, but what has Henderson done lately?” This Costa del Mar print ad is one answer to that.
Greenville is also home to some other interesting ad peeps. Erwin-Penland is a unit of Boston powerhouse, Hill Holliday. But the most promising development in Greenville ad circles has to be Brains On Fire. Not only do they have a cool name and sweet digs, they’re one of the few agencies anywhere with an actively updated blog.