Agencies In Strange Places: �Eighth In A Series

If you believe the dinosaur speak on Henderson Advertising’s site, the Greenville, SC agency was the first big time shop in the Southeast. Founded in 1946 by Jim Henderson, the shop grew to 120 employees and $100 million in billings by 1986, the year its founder retired. In 1980, Henderson was named “Agency of the Year” by Adweek, a distinction no agency outside New York nor Chicago had ever earned.
Given that advertising people have notoriously short attention spans, it would be fair to ask, “Great, but what has Henderson done lately?” This Costa del Mar print ad is one answer to that.
Greenville is also home to some other interesting ad peeps. Erwin-Penland is a unit of Boston powerhouse, Hill Holliday. But the most promising development in Greenville ad circles has to be Brains On Fire. Not only do they have a cool name and sweet digs, they’re one of the few agencies anywhere with an actively updated blog.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.