Agencies In Strange Places: First In A Series

One of my favorite pastimes is railing against elitism, wherever I happen to find it. The ad industry is bloated with it. TV is better than print is better than direct is better than promotions. New York is better than Chicago and L.A., but Minneapolis, Boston and San Francisco are where it’s at. Unless you work in Richmond, Portland or Austin.
Recently, I had the pleasure of visiting Bend, Oregon and meeting with the owner of Ralston360, Kevin Archer. Kevin, an art director by trade, fled his native San Francisco ten years or more ago. With a growing family and business in Bend–a beautiful community in central Oregon, nestled against the east side of the Cascades–there’s no reason to look back.
Bend is also home to The Mandala Agency and tbd advertising, where there are “no preconceived ideas.” Uh huh.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.