It’s definitely not every day that I get a call from a reporter for Swedish national radio, but the other day, I did.
In response to the Dove/Fair And Lovely comparison I wrote about, I was interviewed by Sara Heyman, a reporter for Sveriges Radio, Radio Sweden. I discussed the two ads and the fact that YouTube, and the Internet in general, give people new insight into the different and disparate messages global companies like Unilever use in various countries.
The program is called Medierna, and the episode I’m scheduled to be featured on will be aired on Saturday. On the page is a link to archived shows if you want to listen in.
Most of the program is in Swedish, but obviously I was interviewed in English, so I’m not sure if you’ll actually hear me or not. But it’ll be interesting.
Who knew we were huge in Sweden?
Danny: The brand manager of Dove has been posting on Jaffe Juice and I threw your post (well a link to it, anyway) up at him yesterday.
Wondering if he’ll respond.
FYI: country music. also huge in sweden. huge!