AdPulp Fans In Sweden: Tune In On Saturday

It’s definitely not every day that I get a call from a reporter for Swedish national radio, but the other day, I did.
In response to the Dove/Fair And Lovely comparison I wrote about, I was interviewed by Sara Heyman, a reporter for Sveriges Radio, Radio Sweden. I discussed the two ads and the fact that YouTube, and the Internet in general, give people new insight into the different and disparate messages global companies like Unilever use in various countries.
The program is called Medierna, and the episode I’m scheduled to be featured on will be aired on Saturday. On the page is a link to archived shows if you want to listen in.
Most of the program is in Swedish, but obviously I was interviewed in English, so I’m not sure if you’ll actually hear me or not. But it’ll be interesting.
Who knew we were huge in Sweden?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.