Actors’ Union Strongarms Madison Avenue (Madison Avenue To Make Clients Pay)

The actors unions and representatives of major national advertisers said they have reached a tentative agreement that extends their contract for two more years, according to Adweek.

The pact, which is set to run through 2008, is significant because it governs $2 billion worth of advertising in which actors appear.
The deal, if approved by the American Federation of Television and Radio Artists and the Screen Actors Guild, would give performers a 6 percent pay raise, and the contract would cover all electronic and emerging media.