According to the Boston Globe, Staples’ $69.99 MailMate junk-mail shredder has been cast in a supporting role in the Nov. 16 episode of the NBC sitcom “The Office,” a centerpiece of the network’s Thursday night lineup.
“The Office” cameo is no mere product placement, said Staples vice president Todd Peters; the Staples MailMate, which is billed as a defense weapon against identity theft, has been “integrated into the story line.”
“This TiVo-proofs our advertising,” Peters said.
He makes it sound like, “HA! Now what are you gonna do? There’s no way you can get around our advertising!”
Yeah. He should be very proud.