96% of Teens Are Active on Social Networks

Ad Age, hoping for a New York Post-worthy story, but not getting it, addresses the sexual predator factor on MySpace again.

How many advertisers backed out of MySpace last week after it revealed it had deleted the profiles of 29,000 known sex offenders — more than four times the number originally suspected — from its site?
Not a single one.

Julie Henderson, senior VP-corporate communications at MySpace parent Fox Interactive Media, said a few concerned marketers called when the news came out but were placated when told MySpace had deleted those 29,000 profiles.
Ms. Henderson also pointed out that 29,000 out of 180 million registered users is one-thousandth of a percent. Of course, this number doesn’t account for offenders savvy enough to register under a pseudonym.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.