For $399, You Can Trust Your New Distance Off the Tee

Don’t trust Sergio Garcia, Dustin Johnson, and Justin Day. Don’t trust robots. Don’t trust reviews.

Trust your new distance,” care of a new TaylorMade SLDR driver.

According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly reduces spin, and when coupled with a high-lofted driver creates the ideal conditions for distance: high-launch and low spin.

As technology in sports equipment continues to advance (and players with it), the challenge for brands is getting this new gear in people’s hands. You have to sample these products, and feel their power.

Brian Bazzel, TaylorMade’s director of product creation for metalwoods, says “We know there are golfers out there who don’t trust our science or what tour players do. So we’re encouraging these golfers to trust their own distance. That’s why we’re putting the SLDR Guarantee in play.”

TaylorMade is so confident golfers will add 10-to-20- yards to their drives, they’re offering money back to anyone who buys the club and finds it lacking.

Commercial by: Zambezi
Song by: Etta James



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.