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Advertising News and Know-How
McGarry Bowen and production company, The Wilderness, teamed up on this new anthem commercial for The Wall Street Journal. Highlighting the papers new direction of color images and expanded editorial focus, the team came up with a visual language meant to strike a chord with lovers of newspapers. I like the spot because I don't think about Rupe when I see it. I think about how much I like newspapers, …
Continue Reading about Sometimes A Slideshow Is Just What’s Needed →
I doubt I'll be asked to speak at one anytime soon: Every week I see floods of tweets and blog posts from people I know sharing quotable nuggets or random observations from some marketing-related conference, seminar, or training session. Collectively, it always seems like these gatherings are the place to be for gaining bits of wisdom. Who has time to attend all these conferences? Do people truly learn anything at …
Continue Reading about Let’s Have A Chat About All These Conferences →
I have no idea what Republican candidate for President Jon Huntsman has up his sleeve. But I'm intrigued. This video was released today. Will we see another spot, tomorrow? And each day until he announces? …
Continue Reading about Jon Huntsman Was Born To Be…Something →
Golin Harris is "Fixing it before it breaks." "We're reoganizing around the areas that are important to our clients,” Fred Cook, president and chief executive of Golin Harris, said. “Areas that are not perceived as strengths in public relations: strategy, creativity, technology, analytics.” “I’m motivated partly by opportunity,” he added, “and partly by fear.” Each GolinHarris office is to get a multimedia …
According to Los Angeles Times there's a sense of urgency surrounding the annual National Cable & Telecommunications Assn. convention in Chicago this week, as big media firms grapple with a host of business challenges that threaten their livelihood. "There clearly is a growing underclass of people who can't afford the services they want. It would behoove all of us to work together to meet the needs of that …
Are you more interested in "building things" than you used to be? Barbarian Group's Rick Webb says you are. …
Continue Reading about Are You A Professional Services Provider, Or A Builder Of Things? →
Panera Bread is investing $40 million in its first major television campaign from Mullen. But from the looks of it, they need to spend a little more time on creative development, before sinking that kind of money into media. Panera’s founder, Ron Shaich, sits in a local store and explains how the chain’s focus on fresh bread and ingredients makes the brand “a place with a soul.” I don't know about you, but …
Goodwill Industries of San Antonio is having an exceptional spring, thanks to a new ad campaign from San Antonio-based BradfordLawton. The non-profit group is enjoying a 29% jump in its number of donors in April and its second highest revenue increase ever. “BradfordLawton is a crucial member of our team,” said Rebecca Helterbrand, Goodwill Industries of San Antonio Vice President of Marketing and …
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