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Advertising News and Know-How
Tech is a guy thing. Perhaps, but where does tech end and social begin? According to Women at NBCUniversal, the rapid adoption of digital technology by women is a game changer when it comes to retailer innovations. Dramatic shifts are being seen in areas such as: Proliferation of flash sales: 87% of women prefer a one-day deep discount to a moderate weeklong sale. Privacy: An overwhelming 91% of …
Continue Reading about How To Reach Women? On Their Phones, And Through Their Friends. →
All's fair in love and aggregation. Uh, not exactly. Recently, Ad Age writer Simon Dumenco cried foul when he was over-aggregated by a HuffPo "writer," who has since been dismissed. Reflecting on the scene, Lewis DVorkin, Chief Product Officer of Forbes Media, offers a good explanation for value-added aggregation. ...the trick to rewarding aggregation for the consumer (and that’s what really matters …
Continue Reading about Borrowing, By Definition, Means Giving Back →
According to The New York Times, small start-ups to giants like Google, are try creating a sense of exclusivity around their offerings by putting up a digital velvet rope. “Invitation-only services create a halo of privilege and exclusivity for those early adopters that gain access,” said Kartik Hosanagar, a professor of information management at the Wharton School at the University of Pennsylvania. “They …
Continue Reading about Brands Break Down Artificial Barriers, Because They Can →
On Ideas in Jacksonville, Florida, is looking for a Copywriter. How do I know? Targeted advertising on Facebook: Will the job make you bananas? Do you have to be really hairy to qualify? Will you always feel hunted from the 1st day on the job? Apply and find out! …
Continue Reading about Jacksonville Agency Looking For Best-Of-Breed Creative, It Looks Like →
Jon Huntsman is the other Mormon for President, the one from Utah. But he's about to transcend that early label and find some better fitting ones like "the good looking guy" for President, or "the youthful family man" for President. According to The Wall Street Journal, Huntsman is trying something different in GOP politics: a campaign based almost entirely on atmospherics. The campaign from Hollywood-based …
Continue Reading about There’s Power And Then There’s The Power Of Image Advertising →
According to The New York Times, Winning the Zero Moment of Truth is a new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service. In a phone interview with the Times, Mr. Lecinski explained that the title is a play on a phrase that is beloved by Procter & Gamble, “the first moment of truth,” which refers to the few seconds that a shopper looks at, and considers buying, a product on a store …
Continue Reading about Ad-Stimulated Moments of Truth Explored in Marketing eBook From Google Exec →
Laura Fitton's firm, oneforty, realized that the growing complexity in managing social media marketing programs was a problem in need of a solution. "We saw painful-looking improvised solutions - spreadsheets, docs, project management software - stretched to their breaking point to try to coordinate social programs," says Fitton. "When we realized we could help - in a simple, flexible way - we built …
Continue Reading about Community Managers, This One’s For You →
Do you have a big idea that will change the world for the better? Do you have the support you need to bring it to life? If you answered yes to the former and no to the latter, you'll want to be in Boulder on August 19th. That's the day budding social entrepreneurs will have five minutes on stage to pitch their concept to Alex Bogusky and crew. COMMON, launched in Janurary 2011 by Alex and Ana Bogusky, Rob …
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