"Energy. One Powerful Story" by Euro RSCG C&O & H5, highlights the role of energy in the progress of our civilization: the wind at the Babylonian time, hydraulics in Middle Ages, the coal in early industrial era, the oil in the twentieth century, nuclear and renewable energy today and tomorrow. The project took 10 months to complete and, no doubt, cost a pretty penny to produce. Which is too bad, because the results …
Anti-Social Is A Non-Persuasive Position
MGH in Baltimore has an active social media presence and the agency is now using this fact against its local competition. This full page ad ran in the Baltimore Sun on Monday: Normally, I'd say number of followers is not the right metric, but for this self-promo ad it is. The numbers indicate a passion for, and experience in, social media marketing. And this bit of copy from the ad seals the deal, "The research …
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Third Screen Gets Its Own Show
"The Mo Show: In Pursuit of App-iness," created and produced by Frank Chindamo, President/CEO of Fun Little Movies, is the world's first TV show to make sense of the hundreds of thousands of entertainment choices and apps available to mobile device users. "This half-hour nationally-syndicated entertainment newsmagazine for TV, Mobile and the Web will do for mobile entertainment what Entertainment Tonight does for TV …
Why Is ze frank Pitching A Tongue Brush?
Hold it, it's not ze frank, it's another guy acting like ze frank. "On your tongue!" Thanks Orabrush. …
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Weak Dollar, Strong Dollar General
Discount-store operator Dollar General Corp. plans to open 625 new stores and hire more than 6,000 workers in 2011. The company said today the store openings will be in 35 states it currently operates in as well as in three new states: Connecticut, Nevada and New Hampshire. It also plans to remodel or relocate 550 stores. Dollar General, based in Goodlettsville, Tenn., currently operates 9,200 stores. Its stores …
Let’s Get This Guy Back In The Booth
This man has skills. As in any industry people fall through the cracks sometimes, but their talent isn't diminished by the fall. Wouldn't it be great to hire this guy for a radio job or two? There's no contact info given, but the citizen reporter does give the man's location as I-71 and Hudson Street in Columbus, Ohio. If someone from Columbus will locate this man and get his contact information, I will help him …
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Yet Another Facebook Story: Be Positively Likable
The Facebook Data Team released a study recently that looks carefully at the words people use in their status updates and how these words influence behavior. Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive emotional updates receive fewer comments (perhaps there's …
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The Fish And Wildlife (And The Trillion Dollar Local Economy) Benefit From Commemorative Plate Sales
I'm far from a metrics freak, but I do enjoy learning about advertising that works. Therefore, I'm interested in the Hooray for the Bay campaign for Chesapeake Bay Trust by The Cyphers Agency in Annapolis, Maryland. The campaign sought to educate about Maryland's Bay Plate, a license plate that consumers can buy for $20 whose proceed go to restoration, protection and education programs for the Chesapeake …
