Nuclear Cities Are Funkytowns

“Energy. One Powerful Story” by Euro RSCG C&O & H5, highlights the role of energy in the progress of our civilization: the wind at the Babylonian time, hydraulics in Middle Ages, the coal in early industrial era, the oil in the twentieth century, nuclear and renewable energy today and tomorrow.
The project took 10 months to complete and, no doubt, cost a pretty penny to produce. Which is too bad, because the results do not make me think, “Wow, I want a nuke to power my city!”
Oh well, let’s look at the “making of” featurette in French:

More production details that don’t make the spot better: The “Funkytown” theme you’re hearing was re-orchestrated by the London Symphonic Orchestra and recorded at Abbey Road Studios.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.