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Advertising News and Know-How
In a New York Times Small Business feature on using online video to attract customers, the reporter points to BBQguys.com in Baton Rouge, and makes something of a case study. According to the Times, online video has helped the company recover its human touch virtually. In 2006, it started posting informal YouTube videos featuring new grills, narrated by its customer service manager and chief executive. The …
Continue Reading about Video Production Skills Are Sales Skills →
Holly Hoffman of Corpus Christi is the cofounder and chief inspiration officer of Neovia Solutions, an interactive agency known for its teaching component. She's also an avid note taker at South By Southwest Interactive panels, a fact which I found particularly helpful given that I did not attend the conference this year. Mid-tweet last weekend, I asked Hoffman to recap a slice of her experience at the conference for …
Continue Reading about Guest Post: Marketing in the Moment At SouthBy And Beyond →
Colle+McVoy made this new PSA for Recreational Boating & Fishing Foundation. The simple act of fishing preserves our nation’s natural resources and the sport for future generations. Every time you buy a fishing license or register your boat, a portion of the proceeds helps to preserve our coastlines, lakes, rivers and streams. You can also follow @Take_Me_Fishing on Twitter. Previously on AdPulp: …
Philip Graves, an expert in consumer behavior and author of CONSUMER.OLOGY examines Apple's shortage of iPad2s and why the situation works psychologically for the brand. 1. It implicitly confirms the desirability of the item. 2. It creates discussion around each sale: suddenly buying one isn't just an acquisition, it's a story about serendipity or determination. 3. Perhaps the biggest win is that, when a …
Continue Reading about Scarcity And Desire: The Psychology of Apple’s Marketing Genius →
The New York Times is moving forward with its digital subscription/paywall model, introducing the changes today in Canada. The changes come to U.S. readers of digital versions of The Times on March 28th. This is how it will work, and what it means for you: * On NYTimes.com, you can view 20 articles each month at no charge (including slide shows, videos and other features). After 20 articles, we will ask …
Some big news happening today at my agency, Partners + Napier. We're now part of Project Worldwide, a recently formed holding company that's looking to put together agencies and marketing firms from multiple disciplines to focus more on consumer engagement at all levels. The New York Times has more: The holding company is Project WorldWide in Auburn Hills, Mich., which was formed in October with a nucleus that …
John January, Senior Vice President and Executive Creative Director at Sullivan Higdon & Sink in Kansas City is one of the good guys. Why else would the American Advertising Federation's Kansas City branch name him Kansas City Advertising Professional of the Year? I suppose it might have something to do with commitment to craft, a history of big ideas for his agency's clients and his consistent cultivation of talent. …
Self-made Internet marketing superstars, Chris Brogan and Gary Vaynerchuk are now offering email newsletters for a price. Brogan's price is $9.97 a month, while Vaynerchuk's is considerably less, at least for now. CT Moore at ReveNews asks if Brogan has gone insane. "I mean, who charges for content anymore especially with newspaper pay-walls failing one after another?" The answer to the rhetorical question …
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