Archives for April 2009

Forget The Company Store. Microsoft Is Opening A Company Mall.

A company’s physical space says a lot about a company. You might even say, the corporate campus, or workplace, is an ad for the company that communicates powerfully to the firm’s workers and visitors on a daily basis. According to Seattle Times, Microsoft takes their workers’ environment very seriously. The Redmond-based tech titan is quietly […]

It Takes Lots of Money To Make Lots of Money

X-Men Origins: Wolverine Movie TrailerUploaded by metin_06 According to the L.A. Times, Hollywood studios are hosting fewer lavish premiere parties, curtailing newspaper advertisements and restricting the number of agencies that produce trailers in effort to get more bang for their marketing buck in an increasingly competitive entertainment marketplace. One bit of good news is that […]

Gloriousness Is A Slippery Slope

Eleftheria Parpis of Adweek, in the middle of an article about new leadership at Fallon, has this to say about the state of affairs at the agency: Its performance has basically made it an annex to Publicis Groupe sister agency Saatchi & Saatchi. Ouch. I wish there was an annex of Fallon’s quality in Portland. […]

Not Just For Crazy Astronauts Anymore

Mens’ underwear is nothing like womens’ underwear. Never has been. This is true for those suffering from incontinence, as well, and Kimberly-Clark–the leader in the $1.2 billion adult care category, with Depend and Poise making up more than 50 percent of the market share–is emphasizing the difference in its new campaign. They’ve even hired acclaimed […]

The Adrants Interview: Bill Green And Angela Natividad Discuss Trans-Atlantic Internet Culture

Bill Green of Make the Logo Bigger connected with Adrants co-editor Angela Natividad who lives in Paris. They were discussing her recent Marketing 2.0 moderator gig when the differences between American and French internet cultures came up. Green says while people might “Think Globally,” realistically, they blog local and sometimes forget there’s life outside their […]

The AdPulp Interview: Bob Hoffman

Bob Hoffman is a funny guy in the tough as balls New York City tradition. He’s also an insightful business leader running a 100+ person ad agency headquartered in San Francisco. Hoffman’s had the occasion to visit Portland recently–his daughter goes to school here–and this has led to some great face-to-face conversations over breakfast and […]

When I Paint My Masterpiece Everything’s Gonna Be Different

Do what you love and the money will follow. Many have heard these sweet Campbellian whispers, but the concept doesn’t work for all. There are too many variables and money doesn’t grow on trees, it has to be earned through ingenuity and consistent, often difficult work. Friend of AdPulp, Tom Asacker, gives us a tangible […]

Brand Loyalty Is An Attitude And Attitudes Are Resiliant

PORTLAND–Bob Hoffman, CEO of San Francisco-based Hoffman/Lewis, and I had coffee this morning at Stumptown’s downtown location. Hoffman’s a fun guy to be around, especially if you enjoy discussing advertising over coffee, which of course I do. While it was early on a Saturday morning and the man may not have been prepared for a […]