We've all seen bad trade pub ads, but I think I've found the worst one ever. This one, for Matthews Cremation, which ran in the July issue of American Funeral Director magazine. (Yes, we had a copy in the agency today.) Click on the ad to see a larger version: But it's not enough to say "this ad sucks." I'd like to point out all the egregious aspects of this ad that I can spot, and I'll just start at the top and …
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