from AdAge: In a new version of product placement, the WE Women’s Entertainment network will open each weekly segment of this month’s Cinematherapy show in the front seat a Pontiac G6 sedan. The car model was recently the subject of massive media coverage after Oprah Winfrey gave a free G6 to each member of the […]
Archives for November 2004
Chicago’s Cramer/Krasselt has declined an invitation to defend its Moen business, reports Adweek. Yeah, those lifestyle shoots can be a bit rough.
Lewis Lazare reports today in the Sun Times that David T. Jones, a Foote Cone & Belding/Chicago group creative director is launching a new comic strip called “Art & Commerce.” Some of the strip’s action takes place inside a fictional mid-sized Midwestern agency called Corneigh & Foarste, a shop that made its name in the […]
Not officially. Officially, Mr. Wendy’s gets the boot. Effective end of the month (via AdAge). Same-store sales dropped 5.8% in October. Don Calhoon, Wendy’s Executive VP of Marketing, says Wendy’s is “refocusing its advertising direction to more prominently position Wendy’s food and heritage of quality.” Wendy’s, you have the best burgers of the big 3 […]
The Intelligence Project of the Southern Poverty Law Center, a leading civil rights organization is seeking an experienced writer with proven research, investigative, analytical and editing skills. This individual will produce major articles focusing on extremism, terrorism and hate groups for the Center
Social Network Marketing Made Possible By Live Audience Technology (Or We’re Gonna Get People To Talk To Each Other For Your Benefit)
from ClickZ News A new take on the social networking phenomenon hopes to create online communities around specific brands. Outburst, a new marketing unit from digital media and tech firm POPstick, aims to leverage consumers’ natural affinity for brands and allow marketers to communicate with those fans. Agency veteran Steve Dworin has signed on as […]