Chipotle is committed to sustainable farming. Willie Nelson is committed to sustainable farming. So it makes sense to feature Nelson covering Coldplay in this new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming.
The two-minute film will appear on nearly 5,700 movie theater screens in advance of feature films. It can also be viewed online at Chipotle.com or on Facebook at Facebook.com/chipotle.
“We have always understood the importance of serving food that is raised right,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “We produced this film to help illustrate the choices people face in deciding what to eat, and hope that it will encourage people to choose food that is raised with respect for the land, the animals, and the farmers that produce it.”
“The Scientist” is available for purchase on iTunes, with proceeds ($.60 per download) benefitting the Chipotle Cultivate Foundation, which provides funding to support sustainable agriculture, family farming, and culinary education.
“We have a tremendous amount of respect for Willie Nelson, both as a musician and for his extraordinary efforts to support family farming,” said Ells. “We are thrilled to have his support for this project and hope that working together, we can help people understand the importance of food that is raised right.”