USPS Ready To Rock

from Ad Age: When the behemoth U.S. Postal Service found out that a young rock band had named itself “Postal Service,” executives weren’t happy. They sent a cease-and-desist letter to the band’s label, Seattle-based independent Sub Pop Records.
But what began as an argument over name rights turned into the mail-delivering institution’s first cross-promotional music deal. Sub Pop executives suggested that the USPS turn the musicians into marketing partners instead of adversaries. The USPS ultimately agreed to let the band keep using the name via a licensing deal, and will take advantage of the musicians’ hipster cachet through some innovative co-promotions.
thepostalservice.jpg

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.