The Story With Storify

Lewis DVorkin of Forbes is excited about Storify, a new service that makes it easy for journalists and others to search, grab and assemble content snippets from the Cloud.

Storify’s co-founder, Xavier Damman, says, “Smartphones and social networks are turning everyone into a reporter. But we are not all journalists. A journalist is an information engineer. Someone who gathers as many sources as possible and extracts the signal out of the noise to produce a story. It’s about moving information from the people who have it to the people who need it.”

I signed up for Storify today and tested it out. It reminds me of Tumblr, in that you can seamlessly “borrow” from other sources, but with Storify one pulls from multiple sources, instead of just one. Which is why it appeals to journalists and bloggers. But does the company have a bigger market to serve?

Marshall Kirkpatrick of ReadWriteWeb thinks so. “Social media curation has grown up and is becoming a first class citizen of the open Web, just like blogging.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. “A poster-child for the era was, which was one of the “world’s leading online
    communities with over 2 million members in the United States and
    abroad” (according to the prospectus).  The site personalized
    users’ experiences by allowing them to publish their “own content
    and interacting with others having similar interests.”

    From that last link….sounds way too
    familiar. Have things changed?