Spotlight on NW Creative: adidas Is OG (a.k.a. Original)

adidas America is a Portland player. As such, they’ve hooked up with Stumptown’s Kamp Grizzly, the “creative collective” founded by Daniel Portrait in 2005, in an effort to help promote their Originals line.

Kamp Grizzly consists of a core group of nine full-time employees including directors, motion graphics artists, 3D & VFX artists, designers, and editors.

The TV spot features rappers Snoop Dogg, Big Sean and Mike G and Domo Genesis of Odd Future, pop starlet Sky Ferreira, basketball player Dwight Howard, and fashion icon Jeremy Scott.

The spot began airing Wednesday.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.