SoBe Gives “Eyes On The Prize” New Meaning

Gentlemen drink SoBe. Yeah right.

If that’s not enough eye candy for you, head over to SoBe.com and try to look Sports Illustrated Swimsuit model, Kate Upton, in the eyes.

Hat Tip: Adfreak

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.