Save the Crabs, Then Eat ‘Em

Marketing for Change, whose motto is “Our business is behavior change,” is using a unique twist to advertise a local environmental initiative.
chesapeake_crabs.jpg
Instead of leaning on the tired old “save wildlife” mantra, their campaign for a cleaner Chesapeake Bay relies on a more selfish approach—human appetite for blue crabs.
Here’s a TV spot from the campaign.
[via Houtlust]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • itsok

    This ad would be better if a competent writer had smoothed out the copy/punctuation a bit first.
    It seems that’s not a requirement these days, though.
    (Sigh.)