Save the Crabs, Then Eat ‘Em

Marketing for Change, whose motto is “Our business is behavior change,” is using a unique twist to advertise a local environmental initiative.
chesapeake_crabs.jpg
Instead of leaning on the tired old “save wildlife” mantra, their campaign for a cleaner Chesapeake Bay relies on a more selfish approach—human appetite for blue crabs.
Here’s a TV spot from the campaign.
[via Houtlust]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • itsok

    This ad would be better if a competent writer had smoothed out the copy/punctuation a bit first.
    It seems that’s not a requirement these days, though.
    (Sigh.)