Safeway Chooses To Build The Brand

from Ad Age: Embattled supermarket chain Safeway is set to launch an unprecedented $100 million advertising campaign that includes spot TV buys on prime-time shows such as The Apprentice and CSI — but utters nary a word on price.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.