Rob Lowe Can’t Scream With His Mouth Full

Nestlé USA’s Butterfinger has tapped actor Rob Lowe to direct a 25-minute horror parody, and is now recruiting fans to contribute to the project, according to Marketing Daily.

Lowe, who previously directed a movie for Showtime, told “Access Hollywood” that he views the project as a chance to make something “funny and sort of subversive” and interact with fans … and confided that “in truth, I’m playing the director, because if they turned me loose, I’d waste everybody’s money — I’d break the company.”

In any case, Lowe is out there shooting video and creating publicity for the brand and movie. During last month’s Comic-Con 2011 pop culture convention in San Diego (which attracted about 130,000 attendees), he filmed on the city’s streets, simultaneously promoting the UGC contest announcement.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.