Honda Gives Up The Funk


Sometime last fall, the crew at RPA switched the Honday Odyssey’s theme song from Foghat’s “Slow Ride” to P-Funk’s “Give Up The Funk.” I can’t find the spot online, although you can see the earlier Foghat version at RPA.com. Given that the spot is not online, I present George Clinton on David Letterman circa 1986, care of YouTube. It’s hard to imagine Dr. Funkenstein is endorsing a minivan. The very idea would have been more fantastic 21 years ago than his repeated, but innocent, claims that the Mothership has landed are today.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.