Great With Pulled Pork, Great With Lobster Rolls

Cheerwine executives want to expand distribution to all 50 states by 2017. The highly differentiated soda brand from Salisbury, NC is currently available in just 10 states.

To help reach its lofty goals, Carolina Beverage Corporation has hired Woods Witt Dealy & Sons, a New York agency with a creative reputation, according to The New York Times, to develop what is being called the brand’s biggest campaign to date.

Tom Barbitta, vice president of marketing for Cheerwine at Carolina Beverage, calls Cheerwine “a passion brand that competes in the land of giants.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.