Fashion Exec Gets The Wrinkles Out Of Old Man’s Leisure Wear Brand

Adweek reports that Haggar Clothing Co. chief marketing officer Alan Burks made the Power 100 List of the most influential leaders of the men’s fashion industry as ranked by DNR magazine.
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Burks was noted for his role in shaping advertising and new ideas for business and licensing opportunities for the Dallas-based clothier. Working under an agreement with BMB Group Ltd., Haggar has expanded its presence in the United Kingdom and Ireland. Burks also plans expansion in Asia, the magazine said.
Haggar recently launched a multimillion-dollar campaign for a new line of wrinkle and fade-resistant clothing with television, radio and print ads created by Foundation Design, an independent Seattle agency.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.