Facebook Wants To Encourage Dialogue, Show Ad Peeps The Way

According to Financial Times, “Facebook will launch a site early next month for advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns.”

Okay, but why limit the offering to the ad world’s top teams? Those teams don’t want to rock Facebook, they want to make little films.

“One of the biggest challenges that people talk to us about is that Facebook is not a place to be creative because the ad unit size is so small, and there’s no sight, sound and motion,” said Jennifer Kattula, the company’s recently hired manager of agency marketing. “The idea is that social is creative. It’s more than just ads.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Point3media says:

    It’s a good idea to place an option to add short films in facebook i think it rocks 🙂

  2. This is going to be most useful for people who does marketing in Facebook or should I say in the internet. This is will definitely help a lot. I think I will use this feature together with advancedwebads’ service that I just got. It provides unlimited banner impressions and clicks for a flat fee per month.