Facebook Wants To Encourage Dialogue, Show Ad Peeps The Way

According to Financial Times, “Facebook will launch a site early next month for advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns.”

Okay, but why limit the offering to the ad world’s top teams? Those teams don’t want to rock Facebook, they want to make little films.

“One of the biggest challenges that people talk to us about is that Facebook is not a place to be creative because the ad unit size is so small, and there’s no sight, sound and motion,” said Jennifer Kattula, the company’s recently hired manager of agency marketing. “The idea is that social is creative. It’s more than just ads.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Point3media

    It’s a good idea to place an option to add short films in facebook i think it rocks :)

  • http://www.advancedwebads.com/ Frank Adams

    This is going to be most useful for people who does marketing in Facebook or should I say in the internet. This is will definitely help a lot. I think I will use this feature together with advancedwebads’ service that I just got. It provides unlimited banner impressions and clicks for a flat fee per month.