Facebook Wants To Encourage Dialogue, Show Ad Peeps The Way

According to Financial Times, “Facebook will launch a site early next month for advertising agencies called Facebook Studio, an online catalogue where the ad world’s top teams can share and comment on the best Facebook ad campaigns.”

Okay, but why limit the offering to the ad world’s top teams? Those teams don’t want to rock Facebook, they want to make little films.

“One of the biggest challenges that people talk to us about is that Facebook is not a place to be creative because the ad unit size is so small, and there’s no sight, sound and motion,” said Jennifer Kattula, the company’s recently hired manager of agency marketing. “The idea is that social is creative. It’s more than just ads.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.