BBDO Toronto and Wrigley Canada are back with more baffling Skittles commercials.
Todd Wasserman of Mashable says the brand “long ago stopped talking about product attributes and instead has released one increasingly bizarre avant garde/Dada 30-second skit after another.” Which is refreshing.
Wasserman also calls the device in the spots “faux interactive.” But is it? If you put your finger on the Skittle you are, in fact, interacting with the work.