Explain The Rainbow

BBDO Toronto and Wrigley Canada are back with more baffling Skittles commercials.

Todd Wasserman of Mashable says the brand “long ago stopped talking about product attributes and instead has released one increasingly bizarre avant garde/Dada 30-second skit after another.” Which is refreshing.

Wasserman also calls the device in the spots “faux interactive.” But is it? If you put your finger on the Skittle you are, in fact, interacting with the work.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • brandymargarita

    I think that Skittles commercials have absolutely gotten more and more bizarre. I feel like besides having fruity flavored candies, the Skittles brand is known for its peculiar advertisements. The commercials don’t make me want to go out and buy the product at all, and to be honest, they just creep me out instead. If I was going to buy a pack of the candy it would be solely based on how they taste and how I liked them when I was younger. I understand the “Taste the Rainbow,” but I’m not really sure how the first line ( ____ the Rainbow ) ever makes sense to promote the product.

  • brandymargarita

    I think that Skittles commercials have absolutely gotten more and more bizarre. I feel like besides having fruity flavored candies, the Skittles brand is known for its peculiar advertisements. The commercials don’t make me want to go out and buy the product at all, and to be honest, they just creep me out instead. If I was going to buy a pack of the candy it would be solely based on how they taste and how I liked them when I was younger. I understand the “Taste the Rainbow,” but I’m not really sure how the first line ( ____ the Rainbow ) ever makes sense to promote the product.

  • http://www.ckrinteractive.com Alex

    Is anyone else as terrified as I am of these spots? Seriously Skittles…I may or may not have nightmares because of these.