Explain The Rainbow

BBDO Toronto and Wrigley Canada are back with more baffling Skittles commercials.

Todd Wasserman of Mashable says the brand “long ago stopped talking about product attributes and instead has released one increasingly bizarre avant garde/Dada 30-second skit after another.” Which is refreshing.

Wasserman also calls the device in the spots “faux interactive.” But is it? If you put your finger on the Skittle you are, in fact, interacting with the work.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. brandymargarita says:

    I think that Skittles commercials have absolutely gotten more and more bizarre. I feel like besides having fruity flavored candies, the Skittles brand is known for its peculiar advertisements. The commercials don’t make me want to go out and buy the product at all, and to be honest, they just creep me out instead. If I was going to buy a pack of the candy it would be solely based on how they taste and how I liked them when I was younger. I understand the “Taste the Rainbow,” but I’m not really sure how the first line ( ____ the Rainbow ) ever makes sense to promote the product.

  2. brandymargarita says:

    I think that Skittles commercials have absolutely gotten more and more bizarre. I feel like besides having fruity flavored candies, the Skittles brand is known for its peculiar advertisements. The commercials don’t make me want to go out and buy the product at all, and to be honest, they just creep me out instead. If I was going to buy a pack of the candy it would be solely based on how they taste and how I liked them when I was younger. I understand the “Taste the Rainbow,” but I’m not really sure how the first line ( ____ the Rainbow ) ever makes sense to promote the product.

  3. Is anyone else as terrified as I am of these spots? Seriously Skittles…I may or may not have nightmares because of these.