USA Today: Cadillac is killing DeVille β the name, not the car.
It has redesigned the model that’s been DeVille and renamed it DTS β which has stood for DeVille Touring Sedan on previous models β to conform with Caddy’s three-letter model names: SRX, XLR, STS. (Submit questions now: Chat with James R. Healey, 2 p.m. ET)
Caddy says it has used the name DeVille continuously since 1949 and has sold 6 million quite profitably. But it is willing to dump the venerable moniker because it’s come to have a dowdier image than the brand wants.
